I've talked about this book before. I love it. It's by Paul Arden who was Creative Director at Saatchi & Saatchi.
The reasons I love it are three fold: first it's short and can be read in an hour or two. Second whenever I pick it up there will be a page that shouts out - it's rarely the same page twice. And finally I usually pick it up because I'm getting sucked into something that drains creativity. And after the read I'm back on it. Boom!
If it's not straightforward it wont work. This is. And it does. Every time. Enjoy!
Comments